Elisabeth Bohlmann joins me on the podcast to share her story and talk about how design drives technology. We explore the wearable ecosystem, the role of mobile applications for smart devices, and the strategic development of health and fitness apps. I also learn more about why Latin America is the perfect location for US startup growth. Elisabeth is VP of Client Strategy at December Labs, a high-touch Design & Development firm for mobile and web products that are at the frontline of innovation. She drives December Labs’ expansion strategy and accompanies up-and-coming startups and enterprise companies towards scalable and continuous growth, making her a sought-out speaker for key industry events, such as CES or the Austin Startup Week, to top 100 tech, entrepreneur and product podcasts. With over a decade of leadership background in tech, digital marketing and international operations in addition to a degree in Economics from Bonn University in Germany, Elisabeth is a scrum-trained trilingual cross-functional marketing executive with a passion for design-thinking and integrating cutting-edge technologies into human-centered and value-driven solutions. She has developed and led projects for iconic brands such as Mattel, NBCUniversal, Food Network, and the NBA.