Ash Finnegan, digital transformation officer at Conga, joins me on the Tech Talks Daily to share insights from the company’s latest study regarding the current state of digital transformation across EMEA. Drawing upon over 20 years of experience in the digital space, Ash argues that companies need to rethink how they transformation their teams, processes, and technology to ensure they maximize revenue yield, align teams and truly connect the customer experience Often initiatives are rushed or short-sighted, and COVID-19 has only accelerated this issue. According to Conga’s latest research, only 36 percent of all projects relating to the transformation of commercial operations are considered somewhat successful, with 95 percent of leaders citing that their organization needs to improve its revenue operations. On the podcast, Ash discusses how companies should approach transformation initiatives as they begin their post-COVID recovery plans. Drawing upon Conga’s recent study, we explore: Conga’s Digital Maturity Model: how Ash approaches a customer’s transformation programme, establishing clear objectives. The state of DX: why COVID-19 has proven commercial transformation is critical, but not necessarily easy to implement. Future of work: streamlining workflows and enabling further collaboration will be the key drivers to the post-COVID economy and hybrid workforce