This episode of CFO 4.0 sees CEO of embracement Mark Lockton-Goddard discuss digital transformation strategies, giving an overview of the right and wrong ways to approach change.Mark has over 25 year's experience providing business and technology advice to a range of global businesses. With senior roles at KPMG, PwC and PageGroup Mark has helped a multitude of businesses with digital transformation projects. Mark's current role as CEO at embracent, a technology consultancy firm, sees him take a hand-on approach to help businesses embrace the opportunities that technology brings.This episode covers:What the decision making process should look like for companies implementing financial transformation solutionsHow to convince employees to accept new technology and processesBest ways to make a digital transformation project a success for CFOsMain focus areas when starting a digital overhaul of finance departmentsHow companies are changing to meet the modern business environmentLinks referenced in the episode:Mark's LinkedInSign up for our CFO Briefing and Podcast newsletters