It feels like every business and brand are increasingly focussing on creating unique digital customer experiences to provide the wow factor. As the experience economy gathers place, we need to remember that we can only improve what we can measure. But is there a way to test the effects of these new experiences that we are creating? Applause, the worldwide leader in digital quality and crowdsourced testing, helps hundreds of leading brands improve the quality of their digital experiences by testing with real users, on real devices, in native languages, under real conditions. Applause recently launched Applause Labs, the industry's largest innovation team dedicated to the quality and testing of applications. Applause Labs also released the first and only enterprise-quality benchmarking tool – the Applause Quality Score (AQS). Leveraging 11+ years of data on digital quality issues, the AQS will deliver insights into clients' overall quality at the build, release, and product level, along with other benchmarking features. This is the future of digital quality and will impact most of the apps on your phone right now. I invited Doron Reuveni onto the podcast to talk about how important digital quality is to brands today, and how Applause Labs and the AQS will empower these businesses to meet their customers' high expectations for digital quality. Doron Reuveni is the Chief Executive Officer and Co-Founder of Applause. Since founding Applause (formerly uTest) in 2007, Doron has led the creation of the crowdtesting market and solidified Applause's position as the market leader. Doron's leadership has made him an internationally-recognized expert in software development, testing, and entrepreneurship. Although the idea of "in-the-wild" software testing through a crowdsourcing model was a radical notion when Applause was founded, today, it has become an integral part of the software development process for thousands of companies worldwide. Under Doron's leadership, Applause has evolved into an enterprise-grade solution, meeting the complex requirements of the world's most influential brands. Doron's vision has transformed Applause into the digital quality leader through expanded product offerings, investment in its SaaS platform, and growth in our global community of vetted digital experts.