31 min listen
Building Products for Power Users
Froma16z Podcast
ratings:
Length:
23 minutes
Released:
Jun 24, 2020
Format:
Podcast episode
Description
As more digital natives have entered the workplace, they have brought with them the expectation that their software should both be a joy to use and allow them to be power users. That is, users who configure and control it to better serves their needs. And often, these digital natives aren't just aspiring power users, they are also prosumers, who can and will pay for a premium experience. But first generation SaaS products have often struggled to deliver the experience these users crave.For today's founders and builders, how do you get the user experience right when a product has to delight your power users, while being something a less savvy user can pick up and learn?In this episode, a16z general partner David Ulevitch and Superhuman founder Rahul Vohra discuss how to build products that can turn any user into a power user. The conversation touches on themes from David's recent talk on products that adopt developer tools, like the command palette and keyboard shortcuts, to improve usability, and Rahul's talk on how to apply game design principles to product design. They cover how to onboard users to drive virality, when to expand to a second product, and how to use pricing to position a premium product.
Released:
Jun 24, 2020
Format:
Podcast episode
More Episodes from a16z Podcast
Next-Gen Gaming: AI Souls, Real-time Culture, Personalized Avatars: Over 3,700 companies applied to a16z’s SPEEDRUN. In this episode, we meet the founders pushing the boundaries of what games can be. From the fusion of traditional gaming elements with modern tech-twists, a16z General Partner Andrew Chen and Partner Josh Lu discuss the challenges and wins of creating games that are not only fun but also integrate seamlessly into the digital age, from AI-twins to games that “move at the speed of culture”. Whether you’re a developer, an enthusiast, or just curious about the future of interactive entertainment, this episode provides a glimpse into how today's creators use creativity and technology to captivate. by a16z Podcast