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Unavailable740: Campaign Monitor CMO on How GDPR Saved Email Marketing
Currently unavailable

740: Campaign Monitor CMO on How GDPR Saved Email Marketing

FromThe Tech Talks Daily Podcast


Currently unavailable

740: Campaign Monitor CMO on How GDPR Saved Email Marketing

FromThe Tech Talks Daily Podcast

ratings:
Length:
16 minutes
Released:
Jan 7, 2019
Format:
Podcast episode

Description

Campaign Monitor is a global software-as-a-service company specializing in email marketing with the mission of providing customers with the tools to create meaningful connections with their audience. Together with Emma and Delivra, they strive to provide the best product and services for their customers, ranging from email marketing platforms for teams of all sizes to easy-to-use tools that allow marketers to send targeted newsletters to grow their business. Shane Phair is the CMO of Campaign Monitor. While, unsurprisingly, GDPR has presented challenges for Campaign Monitor, the company firmly believes that this development as saved email marketing. I invited Shane onto my daily tech podcast to talk about how engagement levels have been affected following GDPR, as well as their overall customer growth. We also discuss trends around what works and what doesn't work when sending targeted newsletters to grow their business along with the challenges and opportunities in email marketing. I also ask what bad habits marketers should retire in 2019.
Released:
Jan 7, 2019
Format:
Podcast episode

Titles in the series (100)

Fed up with tech hype and buzzwords? Looking for a tech podcast where you can learn and be inspired by real-world examples of how technology is transforming businesses and reshaping industries? Keep informed of the latest business and tech trends by listening to stories of other people in your field and how they are overcoming challenges with emerging technologies. Learn from the guest's actionable tips, and lessons learned to obtain greater clarity and how you can leverage technology. In this daily tech podcast, Neil interviews tech leaders, CEOs, entrepreneurs, futurists, technologists, thought leaders, celebrities. I have also teamed up with Citrix and its Citrix Ready partners to reveal how they are solving problems together while building the future of work. We discuss how tech trends such as AI, machine learning, 5G, IoT, AR, VR blockchain, crypto, and digital transformation strategies are already reshaping our world. Guests from every industry educate listeners through sharing their road to success, startup stories, and how technology transformed their business and life. Join me for a daily dose of optimism and motivation as I prove that technology really does work best when it brings people together.