In this episode, I interview Ben Simpson, the Founder and CEO of Collective Shift based in Melbourne, Australia. A pre-purchase investment firm composed of experts in cryptocurrency, helping crypto investors create wealth and freedom. Clients can get a $50 membership credit by using the Collective Shift membership link. Ben enjoys being in the crypto space and is passionate about helping people and startups solve their problems and make success. In 2020, during the pandemic, Ben had an opportunity to develop a platform to help crypto investors have access to data, analytics, and research to support and help them make decisions easier. In just a year, Ben has doubled the revenue of the company and expanded its service for over 40 countries with members all around the world. From 5 employees to the current 18. Ben says that what he loves the most in growing a small business is creating a product that people would love to use. “Building a good product is already a good marketing strategy,” he said. This only means that a good product highly guarantees the success of the business. This Cast Covers:    Simplifying the world of cryptocurrency to people by giving recommendations, advice on how to build a crypto portfolio and how to be safe in the environment. Giving investors and traders access to a suite of tools, expert daily insights, opportunity alerts, and a thriving community. A subscription membership business where people can subscribe to have data, analytics, and research videos to make investments easier for them. A pre-purchase investment firm composed of experts in cryptocurrency, helping crypto investors create wealth and freedom. Members receive information up-to-date based on a crypto asset with this platform whether it is a good or bad investment. Building a product that serves as a pre-purchase decision-making tool. Launched the subscription company at a young age and doubled the revenue in just a year. Started off just in Australia, now running across over 40 countries with members all around the world. How creating a good product that people want to use is already a form of marketing strategy. Seeing the investors create wealth through the platform is also the success of the company that built it.   Additional Resources:   Collective Shift The Lean Startup By Eric Ries Startup School Leveling Up ………………………………………… Quotes:  “Progressing growth doesn't necessarily need to be numbers, but knowing that you're moving towards the right direction.” —Ben Simpson “Success starts when you can start to solve your customers’ problems. Seeing their success is my success.” —Ben Simpson “Building a good product is already a good marketing strategy.” —Ben Simpson “When you actually give someone the ownership of a certain project, they thrive in that. —Ben Simpson “Finding what people want and love and being able to pivot and innovate based on people's needs is one way to grow.” —Ben Simpson ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0