What’s the difference between a business and a brand? One of them is a great way to make money, but it’s not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community. This is a brand that will stand the test of time. If you find yourself in the state of being just a business today, don’t worry. Listen to this training with Ezra Firestone and Laura Palladino. They discuss the content you need to drive the engine, and Ezra breaks down the exact “ICOSA” system they use across Ezra’s family of brands. (Be sure to go back to Episode 101 if you haven’t already listened to Part 1). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit. Want a deeper dive on the ICOSA system? Check out Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/.  LINKS Ezra Firestone, https://smartmarketer.com/about/ Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/