John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this “AdSumer Report” Episode for three distinct strategies that you can use in your business. You Will Learn: Two clues that certain Ads are performing really well for a brand A recipe for a really great hook The Real Reason Coterie Ads are so effective And more! LINKS Mentioned In This Episode: Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1) Coterie Diapers, https://www.coterie.com/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS 00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw 03:29 Early Bird Tickets For Smart Marketer Live 06:19 What's so good about what Coterie is doing with their Ads? 08:08 Let's look at these three types of Ads 11:01 A Really Powerful Hook 17:37 The Third Thing They Do Very Well 19:59 How Do You Use This In Your Business? 21:52 It's not just awesome Ads: It's the Business Model YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.