In this Episode of Globalcast, Euromonitor International's retailing analyst, Raphael Moreau, discusses how retailers are seeing a broader scope for private label brands, and the role the global economic downturn has played into the recent success of these brands. 
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How the economic downturn has increased consumers acceptance towards value products, and how this will affect retailers’ strategies once conditions improve
Switzerland's developed private label market, and the lessons other European countries can learn from it
Why Swiss consumers trust private label brands
Asia's private label strategy compared to Western Europe
What retailers should do in order to develop a successful private label strategy