Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

The Demise Of BECCA Cosmetics: What Makes A Brand Irrelevant In 2021?

The Demise Of BECCA Cosmetics: What Makes A Brand Irrelevant In 2021?

Frominfinite scroll


The Demise Of BECCA Cosmetics: What Makes A Brand Irrelevant In 2021?

Frominfinite scroll

ratings:
Length:
60 minutes
Released:
Mar 4, 2021
Format:
Podcast episode

Description

In this week's episode, we explore what led to BECCA Cosmetics closing after nearly 20 years in business. We dive into influencer marketing vs. celebrity ambassadorships, innovation vs. sticking with the status quo, and aim to answer the question: What makes a brand relevant— or rather, irrelevant— in 2021? Anonymous survey to help improve Renegade: https://docs.google.com/forms/d/e/1FAIpQLSfqt51o-972R7uf13vXOf99nywgJvtZamZWRYFyap1dBWDngw/viewform?usp=sf_link  Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Follow us: https://www.instagram.com/centennialbeauty/?hl=en Join our closed FB group: https://www.facebook.com/groups/3178046912258044 Viral news recap:  James Charles denies allegations that he groomed and knowingly sexted a 16-year-old fan Twitter announces Super Follow German radio host compares BTS to the coronavirus  Taylor Swift responds to Ginny & Georgia’s sexist joke about her dating life Golden Globes recap Recommendation: Behind Her Eyes (Netflix) Articles mentioned: https://www.vulture.com/article/ginny-and-georgia-review-netflix-series.html https://www.smh.com.au/culture/movies/timesupglobes-racism-row-takes-centre-stage-at-the-golden-globes-20210301-p576su.html https://www.businessoffashion.com/articles/beauty/why-estee-lauder-is-shutting-down-becca-cosmetics
Released:
Mar 4, 2021
Format:
Podcast episode

Titles in the series (100)

A weekly internet culture news podcast that explores themes surrounding viral stardom, the creator economy, and how social media is shaping Gen Z. Hosted by Sydney-based journalists Lauren Meisner & Jordyn Christensen. Follow us @lauren.meisner and @jordyn_christensen