In this week's episode we explore how TikTok is influencing the beauty industry including purchasing decisions, trends and aesthetics, and how Gen-Z is interacting with beauty brands online. From the Nel twins launching the first TikTok beauty brand, to Dixie D'Amelio's new skincare collaboration, to The Ordinary breaking records thanks to their exposure on the platform, is TikTok really as revolutionary for the beauty industry as we think it is? Please rate, review and subscribe if you enjoyed the episode and join our closed Facebook group 'Renegade by Centennial Beauty.'