As Emma Chamberlain lands her second glossy magazine cover with the Allure June/July 2020 issue, we explore her rise to viral stardom and what it means for an audience that expects relatability. Is the concept of relatability a moving target? And can Emma trade relatability for authenticity and still expect the same results? Has Emma Chamberlain become unrelatable in her fame? “Becoming: Behind The Scenes With Michelle Obama” Recap Join our closed Facebook group here: https://www.facebook.com/groups/3178046912258044/