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Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen
Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience.
https://myobvi.com
In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with ash leading the charge I don’t doubt they’ll get there.
In today’s cast you’ll hear all about:

Why you should add a Facebook group to your customer experience and exactly how to leverage it as a nucleus for your brand.
How to gamify your cart experience, and why adding complimentary products beats discounting
Why Ash tests 40 new pieces of creative every week on Facebook Ads to beat the iOS14.5 blues
And how a set it and forget it App with TapCart  produced 10% of their 2021 revenue passively


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