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Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results.
Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers.
The Tips: ?
? Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sale. Place it as the second image in the carousel.
? External Traffic – Prime Day makes it worth sending external traffic to Amazon directly. 
We've found Amazon's attribution tool quite inaccurate and would instead recommend building out a store page specifically as a Prime Day Lander. 
You can then generate a UTM to that page via "Insights" on the backend of your Amazon Store. 
The metrics it gives are relatively accurate (of course, conversions still don't feed back into FB/Google to help its algorithm optimize).
? Inventory – Luckily, over the past month, Amazon has relaxed some of its stringent storage limits. Ensuring any product you plan to discount is fully stocked up before Prime Day is critical. 
You don't want to sell through all your inventory on the day and then lose all that traction by stocking out. 
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