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How Chobani's CEO Built a Yogurt Brand Worth Billions

How Chobani's CEO Built a Yogurt Brand Worth Billions

FromLeadership Next


How Chobani's CEO Built a Yogurt Brand Worth Billions

FromLeadership Next

ratings:
Length:
33 minutes
Released:
Feb 15, 2022
Format:
Podcast episode

Description

Chobani CEO Hamdi Ulukaya immigrated to the U.S. from Turkey, He purchased an old yogurt factory in upstate New York in 2005. Two years later, the company sold its first Greek yogurt. Today, the brand is reportedly worth billions and is preparing for an IPO.
But perhaps the most remarkable part of this story is HOW Ulukaya met his goal of making quality yogurt available to the mass market. As he tells Alan Murray and Ellen McGirt, it all came down to trusting his employees and treating them well. Chobani makes a practice of hiring refugees, and has enlisted other companies in these efforts. Ulukaya is dedicated to the idea that CEOs have the power to change lives, and the responsibility to do so. Hear more in this episode of Leadership Next.
Released:
Feb 15, 2022
Format:
Podcast episode

Titles in the series (100)

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune CEO Alan Murray and Senior Editor Ellen McGirt as they probe the best of these leaders for insight into what they're doing, why they're doing it, and what impact it is having.