In this episode of Grow Everything, Karl and Erum are joined by Ali Wing, the founder of Oobli, a biotech consumer product ingredient company. As someone with a background in consumer products, Ali shares unique insights into how she approaches building a successful business. She emphasizes the importance of embracing failure and being adaptable in the face of challenges, and they also brainstorm creative marketing strategies for Oobli's sweet protein-based products. Ali's approach to entrepreneurship and biotech provides valuable lessons for anyone looking to start or grow a business in a technical field.
Grow Everything brings to life the bioeconomy when hosts Karl Schmieder and Erum Azeez Khan share stories from the field and interview leaders and influencers in the space.  Life is a powerful force and it can be engineered. What are we creating?
Learn more at www.messaginglab.com/groweverything
Topics Covered:

00:00:00: Biotech and food as medicine
00:03:56: Need for positive biotech stories in media
00:06:07: Skin bacteria engineered to fight cancer: biotech breakthrough
00:11:23: Introduction of Ali Wing, CEO of Oobli
00:15:31: Replacing sugar with fiber in a protein-loaded chocolate bar
00:19:12: Reducing sugar in sugary drinks
00:25:40: Fast failing and building relationships in biotech
00:29:09: Importance of starting with protein in food products
00:32:17: Education and biotech forwardness for Uber's disruption journey
00:37:20: Willy Wonka type Golden Ticket marketing campaign
00:40:03: Transforming sugar's role beyond sweetener
00:44:24: Sugar and fermentation in creating healthier food alternatives
00:46:31: The complicated intersection of food and healthcare
00:49:29: Importance of learning and reading in innovation and industry
00:54:54: Ali Wing's leadership and expertise in growing companies

Episode Links:

Ali Wing on LinkedIn
Oobli
What are sweet proteins

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Music by: Nihilore
Production by: Amplafy Media

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