How do we not just train harder, but also maximize everything around it including the mind, body, and soul? This is the question that drives Jeff Byers, a former NFL player and the current CEO of Amp Human, which offers innovative products that help athletes push the limits on their performance, adaptation, and recovery. With an interest in both sports and entrepreneurship from an early age, Jeff always harbored an interest in finding creative ways to push his boundaries for growth as a human. “I was always thinking about the little things I could do to get better,” he says. “I tried to use my brain to work smarter than always just work harder.” After retiring from the NFL, Jeff worked for a few years in the finance space before joining an early-stage biotech startup in late 2015. This company had discovered a way to deliver pharmaceuticals through the skin, bypassing the GI system which often limits the body’s ability to optimally absorb vitamins and minerals taken orally. Not long after joining the company, Jeff and one of his partners developed a broad vision for a business offering products specifically formulated to optimize human performance, a space in which they saw, at the time, a huge gap in the market. Listen in as Jeff talks all things human performance and optimization and why he refers to it as a “broad spectrum”. He also discusses the benefits of Amp Human’s flagship product, PR Lotion, and its newly released D+ Lotion.   Follow Amp Human @amphuman Follow Chase @chase_chewning   Episode resources: Get complete show notes at https://chasechewning.com/podcasts/episode/461  Save 15% on Paleovalley's 100% grass-fed beef sticks at https://www.paleovalley.com/everforward with code EVERFORWARD Get your free WHOOP 3.0 activity tracker and save on your new membership at https://join.whoop.com/everforward   Learn more about Amp at https://amphuman.com