In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast. Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses. Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.