Personal branding is scary. You don’t want to step out from behind your brand. And if you do, you have questions. How much do you need to share? How personal is a personal brand? Do you need a brand for your business and for you? And does it really make a difference to the bottom line? We’ll find out all this and more on today’s episode   Tune in to learn: Why Clarity is the first step towards building a personal brand What role Confidence plays in your messaging Whether Consistency is really important How to measure the results of your personal branding What are the downsides of personal branding What are the positives of personal branding