You might have heard the term influencer marketing.You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.But it’s a teeny bit more complicated than this.An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.It can also be a bit flat flop!In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing. Tune in to learn: What influencer marketing actually is How influencer marketing works How effective influencer marketing can be What are the different types of influencers What does an influencer actually do How much does it cost How to contact an influencer How to know if your campaign has worked?