In this episode, Daniel Harmon sits down with one of the best copywriters in the business, Ray Edwards. Ray shares his from POOP to GOLD moment and gives practical advice for how to write ad copy that sells. He also tells us how he gets into the minds of his customers. You’ll also learn:7:43: Ray Edwards from “Poop to Gold” moment11:17: Why principles are more important than tactics when copywriting13:00: The “instant empathy” exercise 17:30: How to write funny adsYou can find links to Ray Edwards website, LinkedIN profile and YouTube channel below. If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.comDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Ray Edwards here:https://rayedwards.com/https://www.linkedin.com/in/rayedwardsinternational/https://www.youtube.com/channel/UCyHUCEm6qAaPNVcYW5XLdIQ