This week the Hot Young Designers talk about the importance of branding even if you're a small, solopreneur business. They discuss what a brand is and what it isn't, ideas for defining your niche, and how to create a brand toolkit. Its not necessary to invest big money and most of their suggestions can be accomplished spending zero dollars.
Questions/comments? Email us at hotyoungdesignersclub@gmail.com
Follow Rebecca
http://www.instagram.com/studioplumb (Instagram) +http://www.studioplumb.com/ ( Website)
Follow Shaun
http://www.instagram.com/wrenstedinteriors (Instagram) +http://www.wrenstedinteriors.com/ ( Website)
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Sizzle + Fizzles of the Week
Rebecca's  https://www.instagram.com/p/B-ni7RlJ5yV/ (backyard flooding sitch) + new https://www.instagram.com/p/B-3IE2qJaMQ/ (gallery wall)
Shaun's https://open.spotify.com/user/chilledcow/playlist/31FWVQBp3WQydWLNhO0ACi?si=-er_4d2oR9uVKgDobPo1gAhttps://open.spotify.com/user/chilledcow/playlist/31FWVQBp3WQydWLNhO0ACi?si=-er_4d2oR9uVKgDobPo1gA (playlist find) that helped him focus + https://www.netflix.com/title/80036165 (Schitt's Creek)
Rebecca's favorite https://open.spotify.com/playlist/3MFIMOzlWy1Rye0byQcioA?si=WQjdIt9MQOqS769D6bmvxQ (Provence Work Music) playlist from Jamie Beck
Stuff they mentioned
Identité Collective blog: https://theidentite.co/category/business/ (Business Resources)
Curio Electro https://curioelectro.com/#ppsShowPopUp_105 (Define Your Brand Voice)
Alexa Hampton https://alexahampton.com/interiors (Luxe portfolio) vs https://www.instagram.com/p/B-SKiZaF4iE/?utm_source=ig_web_copy_link (Real life personality)
Brand Toolkit
What’s in the toolkit: 6 things
Bio - Write a long (100-200 words), medium (3 sentence) and short (1 sentence). 
https://business.tutsplus.com/tutorials/how-to-write-a-short-bio--cms-30643 (Write Your Bio article)
Headshot - update a couple times a year. 
Ask your photographer to sneak in some shots of you at your next project shoot
Recognition - awards, press 
Rebecca's https://studioplumb.com/press/ (press page) example)
Branding - logos, logo guide (https://studioplumb.com/hydc-logo-guide (example))
Testimonials - client and partners
Media Kit - optional-update as needed, quarterly (https://creativemarket.com/ (templates))