Jeff Cohen is an accomplished strategic communication counselor with over 25 years of extensive experience at the intersection of communication, business and politics. He currently heads all aspects of communications, marketing, and government relations for INFORMS -- the largest trade association of data science professionals. With 12,500 members, INFORMS is the largest association of operations research (O.R.) and analytics professionals and students, and provides a variety of resources and opportunities for individuals and organizations of all types and sizes to better understand and use O.R. and analytics to transform strategic visions and achieve better outcomes.