Water is crucial to every form of life -- water is life, according to many -- and has been in the news quite a bit recently, so we've invited someone on the show to talk about water irrigation for both agriculture and landscaping. Deborah M. Hamlin is the CEO of the Irrigation Association which represents 1700 companies involved in every aspect of irrigation from manufacturers of parts to installation experts. The organization uses a variety of methods to do outreach and to counter common misconceptions about irrigation. They've recently launched a podcast called "Bring Water to Life" and are active in social media, interacting with their members and the general public. Since water is an issue that impacts each of us, this episode can certainly shed some light on the different approaches to water conservation and conflict present in the eastern and western U.S.  Deborah Hamlin has been the CEO of the Irrigation Association for the past 10 years. She has worked in association management for her entire 30-year career, helping organizations to realize their missions. The Irrigation Association is a trade organization representing manufacturing companies on down to installers of irrigation systems in both the agricultural and landscape (residential/commercial) markets.