Kevin Costner was wrong. If you build it, it will need lots of work. Especially if you are looking to raise money for a good cause. Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more money more efficiently. In 2013, Greg coined the phrase "Engagement Fundraising" to encapsulate his breakthrough fundraising formula for achieving extraordinary results. MarketSmart's innovative products and services use Internet tracking technologies to help fundraisers focus on the donors that are most likely to support their organizations with large, major or legacy gifts.