Need to get the right group together or put pressure on a hot topic?  Or do you need something not to become a hot topic? Digital content may be the way to go.  Simon Owens is the Director of Digital Content at LEVICK. A longtime journalist, Simon built out the social media presences for US News & World Report and has written for The Atlantic, Harvard's Nieman Lab, US News & World Report, and others. LEVICK is a communication firm specializing in crisis PR, public affairs, lobbying, and grassroots mobilization.