Lisa Iannarino talks about how her communications team supports fundraising for ongoing research and treatments for those affected by blood cancers. From tracking leads, participants, and conversions, to setting up workshops to train their runners in the fundraising process, LLS's success has helped it grow from a $30,000 annual event to a billion dollar organization over the last 20 years. Iannarino is the Director of Marketing & Communications for The Leukemia & Lymphoma Society’s (LLS) National Capital Area Chapter, overseeing communications, marketing and branding for the organization’s second largest chapter. A long-time volunteer for LLS, Iannarino joined the LLS staff in 2010, and contributes to major campaigns including Team In Training, Light The Night, the Leukemia Ball and LLS’s national branding campaign “Someday is Today”. The Leukemia & Lymphoma Society (LLS) is the nation’s largest voluntary health organization dedicated to finding blood cancer cures and improving the quality of life of blood cancer patients and their families.