Does your branding say what you think it's saying? Today's guest, Danielle Baron of ABET, reveals the problems her organization faced when undertaking a rebranding. As she explains, if you asked 200 people what ABET meant, you could get 200 different answers. By undertaking a massive survey and hiring outside consultants for the rebranding, they were able to craft a uniform message that is direct, easy to remember, and a call to action. Has your organization struggled to project a single idea? Have you lost potential supporters because inconsistent branding left your message muddled? Do you know? Don't miss this episode. Danielle Duran Baron is the Senior Director for Global Communications and Marketing at ABET, the global accreditor of college and university programs in applied science, computing, engineering and engineering technology at the associate, bachelor and master degree levels. In her current role, she has led the organization through a massive rebranding initiative to help position ABET as forward-thinking global organization and to align it more closely with the sectors it represents.   With ABET accreditation, students, employers, and the society we serve can be confident that a program meets the quality standards that produce graduates prepared to enter a global workforce.