Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Mailchimp with Mark DiCristina

    Mailchimp with Mark DiCristina

    FromA Change of Brand

    Start listeningView podcast show

    Mailchimp with Mark DiCristina

    FromA Change of Brand

    ratings:
    Length:
    39 minutes
    Released:
    Jan 5, 2021
    Format:
    Podcast episode

    Description

    Mailchimp’s 2018 rebrand, led by Collins, made headlines for brave and bold choices. In this debut episode, we interview Mailchimp’s VP of Brand Mark DiCristina to get the inside scoop on this change of brand. We cover everything from how a new look shifted the tech darling’s perception as an email-only platform, to other design concepts Mailchimp considered along the way.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Produced by Matchstic, matchstic.com / @matchstichouse (instagram) Hosted by Blake Howard, @blakehoward (instagram)Co-hosted by Sarah Gail HughesEdited by Matt Owen 
    Released:
    Jan 5, 2021
    Format:
    Podcast episode

    Titles in the series (44)

    A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.