51 min listen
Burger King with Lisa Smith
ratings:
Length:
60 minutes
Released:
Mar 16, 2021
Format:
Podcast episode
Description
Burger King woke everyone out of a food coma when it revealed a delightfully retro rebrand in January 2021. But did the fast food giant make a whopping branding mistake that may not be so obvious? For more on this change of brand, we got the secret sauce from Lisa Smith, Executive Creative Director at Jones Knowles Richie, the creative firm behind BK's rebrand that was two years in the making.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Credits: Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Sarah Gail Hughes, and edited by Matt Owen
Released:
Mar 16, 2021
Format:
Podcast episode
Titles in the series (44)
Airbnb with Jowey Roden by A Change of Brand