59 min listen
Kraft Mac & Cheese with Terry Sieting
ratings:
Length:
35 minutes
Released:
Jul 11, 2023
Format:
Podcast episode
Description
Despite the success of selling over one million boxes of macaroni and cheese, Kraft wanted to position their signature pasta dish as a timeless comfort food for all people while creating a more contemporary look. In this episode, we catch up with Terry Sieting, Senior Designer at JKR to get the inside scoop on the Kraft Mac and Cheese 2022 packaging and brand identity refresh. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand.Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.
Released:
Jul 11, 2023
Format:
Podcast episode
Titles in the series (44)
Warner Bros. with Emily Oberman by A Change of Brand