This week’s episode can be summed up in one word: empathy. At all times, especially throughout the pandemic and now that everyone might soon be ‘released back out into the wild’, empathy is, as every Ninja knows, something that needs to be employed sincerely and consistently. It is so important, especially during these uncertain times, and in the times ahead when people will working alongside others again, to put yourself in others’ shoes and be understanding and respectful of their situation.   In this episode, Garrett and Matt review the importance of employing empathy and understanding with everybody, particularly those with whom you are currently or may soon be doing business. They also offer some practical examples of how you might demonstrate empathy towards these clients when you are able to work with them again, and encourage everyone to build on their empathy practices throughout this pandemic and beyond. Being empathetic and understanding the situation of those with whom you interact will make your business so much easier to handle, and will probably even result in an increase in that business as well.   Episode Highlights:   The importance of employing empathy and understanding with everybody Some examples of how to show empathy in your business Practicing empathy during the pandemic    Quotes:   “As a Ninja, the best way to run our business is to make sure that you’re using empathy when you’re engaging with your clients, and your potential clients, and just everybody in your database.”   “We don’t know what’s going on in their history or their family…be very, very, very understanding.”   “Setting expectations is going to be incredibly important.”   “Listen, and understand where they’re coming from, and vice versa.” Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli