Justin Ellis joins The Responsive Fundraising Podcast and takes us into the trenches and see how a successful VP of Development approaches their work amidst uncertain times. We discuss the importance of development staff being data-driven decision makers, the difference between transactional and transformational, and how to transform asks into investment invitations. Justin, the VP of Development at Thompson, oversees fundraising and relationship development of all the many individuals and organizations that support the mission and vision of Thompson. He leads a team that is engaging in vision building initiatives, and works to enlarge the footprint and deepen the impact from those that stand in the gap with us in our communities. He received a Bachelor of Missions and Ministry from Gordon College. He brings over 10 years of experience in Non-profits and fundraising work.