Rubin Singh, the CEO & Founder of OneTenth Consulting, joins us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many CRM implementations to fall flat, and the needs related to people and process that must be central to your platform adoption plan. Rubin is a seasoned professional with over twenty years of experience in the CRM (constituent relationship management) space, and over ten years in the nonprofit sector.  Throughout his career, Rubin has pursued his passion for social impact through empowering and enabling nonprofits through a variety of roles in technology, strategy and organizational management.   As a Senior Solution Manager at Merkle, Rubin managed the database needs for large direct mail programs with Susan G. Komen and the AARP Foundation. https://onetenth.consulting/about ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.