David Friedberg (@friedberg), founder and CEO of The Production Board (TPB), is working to reimagine global systems in order to solve some of the biggest sustainability problems we face today. He joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explain why the best path forward is using the latest science and technology innovations to meet the trends of human desire and consumption. An extreme optimist, Dave shares his positive outlook on scientific iteration, the changing brand landscape, and how Cana is revolutionizing the bottled beverage industry.

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