A discussion with Jon Ferrara about managing relationships where you can have conversations. Jon’s passion is to build relationship platforms that help other people achieve their goals. Since starting GoldMine in the late 1980’s, Jon has believed that the more people you can help grow, the more you’ll grow. In this episode, Jon identifies the many types of people beyond customers and prospects who businesspeople should be connecting with on a regular basis. Jon reveals how to stay top of mind with people in many different roles and what you should do to get people to call you rather than you calling them. We also discuss today’s announcement of Nimble Smart Contacts App, a new freemium add-in for Microsoft Office 365, Outlook desktop and iOS.