More and more influencers are building these cult followings, these communities online. In specific, these creators are starting off on TikTok. Think of creators (and past guests) like Eli Rallo, Kate Glavan, and Tinx. In this episode, Lan sits down with Kim Johnson, the Head of Community at Geneva, the home to many leading female communities online like Rare Beauty, Sea Moss Girlies, and more. Together, they discuss building an engaged community, finding your niche, and how Geneva can fit into all of this. Enjoy!! This episode is brought to you by Aveeno Canada. Find their new Daily Moisturizing for Face Line at food, drug, and mass merchandisers nationwide! Shop my Revolve favorites here: https://rvlv.me/XT3KTnSTAY UP TO DATE: @allanablumberg (IG) https://www.instagram.com/allanablumberg@morningraepodcast (IG) https://www.instagram.com/morningraepodcast@allanablumberg (TikTok) https://www.tiktok.com/@allanablumbergAllana Blumberg (YouTube) https://www.youtube.com/allanablumbergFor all business inquiries, email: lanibfit@gmail.com Produced by GreenFresh Media. https://greenfreshmedia.com