U.S. e-tailers are increasingly looking north to Canada as a source for growth, and liking what they see – a country of more than 36 million consumers who have largely embraced e-commerce, and are big fans of U.S. brands and goods. But before attempting to penetrate the Canadian market, there are several factors that need to be considered, including the critical last mile. Many U.S. retailers make the assumption that selling and delivering to Canada is no different than transactions with American customers. This assumption is just plain wrong, and is often the reason why many businesses fail in Canada. FOR MORE INFORMATION ON PUROLATOR INTERNATIONAL: www.purolatorinternational.com     WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the 2017 Logistics Planner! Available on iTunes and the Google Play Store: http://bit.ly/ILMagApp   http://bit.ly/ILMagAppGoogle  Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast?  Connect with me on Twitter:  @ILMagPodcast Email me: podcast@inboundlogistics.com   Connect with Inbound Logistics Magazine on LinkedIn: www.linkedin.com/company/inboundlogistics Follow us on Twitter: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics   Visit us at www.inboundlogistics.com