In an industry filled with buzzwords like A.I. and automation, it’s easy to fall into the security blanket of technology to fix all ills in your company’s supply chain. But do your partners or your customers need more than a tracking number to ensure confidence? Brian Kelly, Vice President of Sales for Trinity Logistics, chats with us about his thoughts on the importance of focusing on people and partnerships working WITH the right tools and technology to to really service your supply chain. FOR MORE INFORMATION: https://trinitylogistics.com/ DO YOU WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the updated and expanded Logistics Planner! Available on iTunes and the Google Play Store: bit.ly/ILMagApp  bit.ly/ILMagAppGoogle Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast?  Connect with me on Twitter:  @ILMagPodcast   Email me: podcast@inboundlogistics.com   Connect with Inbound Logistics Magazine on LinkedIn: https://www.linkedin.com/company/inbound-logistics Follow us on Twitter: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics   Visit us at www.inboundlogistics.com