12 min listen
Episode 101: How do you know when your nonprofit has a jargon problem–and what can you do about it?
Episode 101: How do you know when your nonprofit has a jargon problem–and what can you do about it?
ratings:
Length:
23 minutes
Released:
Dec 1, 2021
Format:
Podcast episode
Description
Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.
Released:
Dec 1, 2021
Format:
Podcast episode
Titles in the series (100)
Episode 3: What's the board's role in branding?: Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding. by The Smart Communications Podcast