Episode 49: How can your communications team apply inclusive branding?

Episode 29: Can you legally use that photo or song?: Grabbing an image from Google is easy. But if your nonprofit is planning an online campaign, recording a PSA, or launching a podcast, it’s crucial to use media legally. by The Smart Communications Podcast

12 min listen

Episode 32: What data really matters?: There’s more digital data now than ever before. George Weiner, Founder and Chief Whaler of Whole Whale, shares tips for nonprofits to get a handle on the most valuable metrics. by The Smart Communications Podcast

14 min listen

Episode 3: What's the board's role in branding?: Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding. by The Smart Communications Podcast

12 min listen

Episode 2: When is it okay to use jargon?: Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language. by The Smart Communications Podcast

7 min listen

Episode 1: Welcome to the Smart Communications Podcast!: The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. by The Smart Communications Podcast

2 min listen

Episode 4: How do we communicate without communications staff?: Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors. by The Smart Communications Podcast

12 min listen

Episode 8: How are organizational values and personality different?: Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast. by The Smart Communications Podcast

12 min listen

Episode 7: Are events and galas still effective? by The Smart Communications Podcast

12 min listen

Episode 22: What are the ingredients of great storytelling?: A compelling story is a powerful tool nonprofits can use to engage, inspire, and move people to act. Jenny Dyson, Creative Director of Pencil, shares tips on how to start telling yours. by The Smart Communications Podcast

17 min listen

Episode 17: How can you facilitate great internal communications?: Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org. by The Smart Communications Podcast

15 min listen

Episode 10: What words should you avoid?: Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in. by The Smart Communications Podcast

10 min listen

Episode 26: What is “strategy?”: “Strategy” is an approach to effectively break down problems or respond to opportunities. Listen in to learn how you can put strategy into practice at your nonprofit. by The Smart Communications Podcast

12 min listen

Episode 15: How do you articulate your community’s values?: Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively. by The Smart Communications Podcast

16 min listen

Episode 12: What makes a great nonprofit tagline?: A tagline can’t communicate everything, but it can fill in gaps left by the name and logo and help express your brand. Tune in for new ways of thinking about your organization’s tagline. by The Smart Communications Podcast

14 min listen

Episode 35: Does your nonprofit need a new logo?: You might think your nonprofit’s logo needs to change, but it’s not that simple. Tune in to learn how colors, typography, imagery and more affect an organization’s brand. by The Smart Communications Podcast

14 min listen

Episode 16: Should nonprofits rebrand when overhauling their websites?: Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more. by The Smart Communications Podcast

7 min listen

Episode 11: How can nonprofit leaders take successful sabbaticals?: When nonprofit leaders prepare effectively for taking extended time off, it can strengthen their senior team, too. Tune in to learn what it takes to plan and take a successful sabbatical. by The Smart Communications Podcast

18 min listen

Episode 5: How can nonprofits use photography well?: The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. by The Smart Communications Podcast

8 min listen

Episode 34: How can you make a lean team more effective?: Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute, built a precision comms team from scratch fast. Learn how in this podcast. by The Smart Communications Podcast

15 min listen

Episode 9: Why is it so hard to raise awareness? by The Smart Communications Podcast

9 min listen

Episode 51: Who is your Director of Second Impressions?: Sarah Durham and Farra Trompeter talk about the importance of second impressions to keep clients coming back. by The Smart Communications Podcast

13 min listen

Episode 6: How do you get feedback from a working group? by The Smart Communications Podcast

9 min listen

Episode 19: How can you get your new brand to stick?: As a nonprofit’s rebrand comes to a close, the task of getting the brand to take hold—and stay alive—begins. Tune in to learn what nonprofits need internally to ensure their new brand sticks. by The Smart Communications Podcast

16 min listen

Episode 18: Should you fire that lousy board member?: A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there. by The Smart Communications Podcast

12 min listen

Episode 21: How can communications help development?: Big Duck goes to Fundraising Day 2018 and asks rockstars in the fundraising world one question: What can communications do to support development? Tune in to hear their answers—and more. by The Smart Communications Podcast

20 min listen

Episode 13: Should we digitize our brand guide?: Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides. by The Smart Communications Podcast

7 min listen

Episode 20: How do you get affiliates to speak with one voice?: Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences rebranding and how it helped APDA's chapters sing from the same songbook. by The Smart Communications Podcast

15 min listen

Episode 30: How do you structure a growing communications team?: Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story. by The Smart Communications Podcast

17 min listen

Episode 14: Can we engage audiences with YouTube Live?: Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live. by The Smart Communications Podcast

10 min listen

Episode 24: How can you communicate better with the board?: The key to building trust with your board is candor. Craig Shelley, Managing Director of Orr Group, goes deep on what exactly that entails, how to practice it, and more. by The Smart Communications Podcast

21 min listen

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Episode 49: How can your communications team apply inclusive branding?

Episode 49: How can your communications team apply inclusive branding?

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