12 min listen
Episode 46: How do you involve your community when rebranding?
Episode 46: How do you involve your community when rebranding?
ratings:
Length:
24 minutes
Released:
Oct 9, 2019
Format:
Podcast episode
Description
“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York (http://life.lfny.org/author/eking/), learned during her organization’s rebrand.
Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.
Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.
Released:
Oct 9, 2019
Format:
Podcast episode
Titles in the series (100)
Episode 3: What's the board's role in branding?: Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding. by The Smart Communications Podcast