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Episode 46: How do you involve your community when rebranding?

Episode 46: How do you involve your community when rebranding?

FromThe Smart Communications Podcast


Episode 46: How do you involve your community when rebranding?

FromThe Smart Communications Podcast

ratings:
Length:
24 minutes
Released:
Oct 9, 2019
Format:
Podcast episode

Description

“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York (http://life.lfny.org/author/eking/), learned during her organization’s rebrand.
Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.
Released:
Oct 9, 2019
Format:
Podcast episode

Titles in the series (100)

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.