Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
2:05 - Alex explains each acronym of the M.A.G.I.C Formula
4:12 - If you understand and use each letter of the formula properly you’ll be able to make quick variations of these things for the same offer in terms of the monetization structure to the marketplace.
7:11 - If you’re marketing B2B, you don’t need to variate the offers as much compared to B2C
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