(This episode is a re-run. Original airdate was October 16, 2020)“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:16) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container(4:17) - Use the M.A.G.I.C formula to make quick headline variations(7:29) - Local B2C marketing requires changing headlines frequentlyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition