Let's talk analytics. Trust me, I know it can sound totally boring, and if you're like me you might resist looking at stats because you get into being a creator expressly because numbers were not your thing - but here's the deal: understanding your Instagram insights can be a huge benefit to your and your growth. Even though the conversation about insights and the algorithm often sounds like it's a case of creators versus our robot overlords, the truth is much less scary and a lot more boring. Your Instagram insights are simply a reflection of how your audience is responding to your content. Your Insights are a direct reflection of how your audience responded to your content, whether it was engaging and therefore whether the algorithms pushed that content to more of your audience or if it more or less stayed among only your die-hard fans.