If you listened to my last solo episode, you heard my latest takeaways and advice on using ChatGPT to strategically get more done in your pet business. To sum it up in one sentence: ChatGPT is great for helping you with writing outlines, creating content calendars, or providing quick answers, but there's no replacement for actually writing the words in your business. So, for today's episode, I've dug into my podcast archives and selected some of the best interviews I've done with women in the pet industry, focusing on the topics of branding, storytelling and writing. The three interviews serve as solid proof that copywriting truly matters! Whether it's a catchy brand name or a full-length blog post, using your own words makes a significant impact and helps attract the right audience. In this compilation, you'll hear from talented dog trainers, a dog YouTuber, and a cat blogger, each sharing their unique experiences and insights. While I continue to rely on AI tools to assist with the grunt work, when it comes to the final words I publish online, I believe they should come directly from me! This month we’re getting expert help with copywriting in Wear Wag Repeat Society.