If you’re like me and running a business, sometimes you need some time before testing out the newest trend in social media or the new technology everyone’s talking about. So here I am with my personal grain of salt about what I understand of AI and ChatGPT.
If you haven’t done it yet, log on to ChatGPT and try asking this amazing tool what’s on your mind. No doubt you’ll be bowled over by how fast and how well it answers.
My first question was: “What is artificial intelligence?” I got a pretty long answer at first, so then I asked ChatGPT for a shorter answer in French and English. Within seconds, here’s what came up on the screen:
Artificial intelligence (AI) is the ability of machines to perform tasks that usually require human intelligence, such as reasoning, perception, learning, and interaction with the environment. It is a field of computer science that enables machines to analyze data, make decisions, and learn from experience without human intervention.
What role will artificial intelligence play in public relations?
Artificial intelligence (AI) has the potential to have a significant impact on the field of public relations. Here are some examples of roles that AI could play:


Data analysis: AI can be used to analyze massive amounts of data, such as social media, blog comments, and press articles, to help PR professionals understand how people perceive their company or brand.


Task automation: AI can be used to automate repetitive tasks, such as responding to journalist inquiries, which would free up PR professionals to focus on more strategic tasks.


Strategy development: AI can be used to help PR professionals develop more effective strategies by analyzing data and providing insights on market trends, target audiences, and competitors.


Communication personalization: AI can be used to personalize communication based on individual consumer preferences, which can improve the effectiveness of PR messages.


What does ChatGPT stand for and can you give me a shorter answer?
Sure! ChatGPT is short for “Chat Generative Pre-trained Transformer,” which is a fancy name for a conversational AI language model.
I understand that the power of such a tool can be frightening, but I can’t help seeing its advantages. Especially when it comes to understanding the trends and what’s on our contemporaries’ minds and to quickly find out what the media or your potential clients are interested in.
With this, you can:


answer more quickly and simply instead of basing yourself on perceptions;


save some money if you don't have the resources to pay for expensive market studies;


focus on tasks that create value, like new services.


As ChatGPT told me:
However, it's important to note that AI will not completely replace PR professionals, but rather it can be used as a tool to enhance their work and efficiency.
So these new tools are ours to make good use of.
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