The Essential Items For Your Podcast Website Let me state, that this has nothing to do with Wordpress vs Wix vs Squarespace. These are the items that I feel should be on your website (and why) A Play Button Think of this as a free sample. If someone is going to subscribe to your show, they need to hear it first. This is why there is a guy with the chicken on a toothpick at the mall. It is the teaser, the free sample of your podcast with no commitment to buy. A Contact Button/Page I'm not making this up. I just read an article in Pod to Pod, and I read a story about a podcaster that might have a good "Because of My Podcast" story. There wasn't any contact button at the top, bottom, left, or right side of the screen. It wasn't on the about page, it wasn't there. The only way to contact the person was via twitter. Being somewhat of a geek, I pulled up his RSS feed and dug through the code to find it. Realize, nobody is going to dig through your RSS feed to get your email address. Make your contact button easy to find, and don't get cute and name it something like "Let's get coffee." Be sure to test your button/page to make sure you get the messages from your website. Your About Page There are two answers here. If your website is primarily the home of your podcast then the first paragraph should be about the show. If your website is the home of your brand (products, press, etc) then the first paragraph should be about the host. Then a second paragraph about the show. In my travels, the about page is one of the pages that receive the most traffic. If you've been podcasting for a bit and have some reviews, take some of the phrases used by your audience and use it in your about page (use the native tongue of your audience). Subscribe Buttons We all love to talk about iTunes/Apple Podcasts, as we should. They have a huge amount of the market. There are android phones as well and it's a bit of a chicken or the egg. More podcasts are consumed on Apple products than Android. Well, most podcasters talk about subscribing on Apple products (and leave the android people out to dry). If Google would get off their butt and make a native app for podcast listeners that would be great (they did just purchase the 60 db app). So make sure people can subscribe to your show. You REALLY want to avoid telling people to "Find me in iTunes." Extra Credit Don't just make a subscribe page, but add directions with screenshots. You could even do a quick presentation on YouTube Live on how to subscribe to your show, and then send people to the video on YouTube. There is more power in subscriptions than reviews. Because Of My Podcast Scott Orr  is Going to the Movies for Free Scott Orr does the Code 3 Podcast and was approached by the people behind the new movie Only the Brave. Check out Scott's podcast for Firemen at code3podcast.com Not sure what is up with Scott's voice? Check out the first 30 seconds of his show at code3podcast.com Always Be Open For New Input I've heard reports from one person or another. Anything on the internet that is repeated enough becomes an undeniable fact. With this in mind, I always stay open to new feedback. I always consider the source and always allow new ideas to challenge my beliefs. If I'm going to believe something, it is typically based on things I believe to be facts. Beliefs are based on input and your ideas and feelings (your feelings can skew the input). Actions are based on beliefs. Beliefs are based on perceived facts. Facts are based on input into your brain. For example, I don't like coconut. Any candy bar with coconut, I'm not a fan. The one day someone handed me a drink. I wasn't sure what it was, it was supposed to some drink better than soda. It was white. It turned out it was some sort of vanilla coconut mix. I have input. I now can say, I don't like something that is predominantly coconut, but I don't mind it mixed with vanilla. You have to be open to someone challenging a belief (I don't like coconut) and t