Because of My Podcast: I Get to Talk to NFL Players 1:30 Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience Sponsor: Focusrite 3:34 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show The website of the show What it's about Why you like it  Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title How to Grow Your Podcast Audience 1. Give Your Audience What They Want 7:14 Know who your target audience. Some things you’ll want to have to create your target client avatar are: Name Age Occupation Brands They Use + Purchase From What Kind Of Language They Use Where They Spend Their Time Their Pain Points What They Hope To Achieve + Accomplish STALK your target audience. Participate in online groups to listen to what they are talking Use something like Google Forms to create an audience survey (see this episode on creating surveys) Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience Go to Amazon and look at books and see what is in the table of contents Kindle Unlimited has access to magazines (see what the magazines are writing about) Check your stats and look for trends Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop 2. Make Your Titles Count 14:03 The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16 Try to have at least 300 words for your show notes Make sure your listing in Apple podcasts has the proper link to your website 3. Get Your Podcast On Their Device 16:55 Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify Have directions with a screenshot on how to subscribe Show them how to subscribe on Facebook and YouTube Get an app if your audience isn't too technical I use the Subscribe and Follow Plugin for my Subscribe Page 4. Make It Easy To Share Your Show 23:00 My favorite plugin for this is Social Warfare Click to tweet (free) NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC! Create Show notes worth Sharing 5 Get On Other Shows 26:55 Others shows have podcast listeners Do your research Do you bring value to their audience? Be personal - no form letters Help a Reporter Out PodcastGuests.com  Be the guest you'd want to have on your show 6 Interview Other Similar Podcasts Hosts 29:47 Can they bring value to your audience? Do a unique